Pelon Pelo Rico is very delicious and yummy soft jell tamarind candy spaghetti strings. Kids will have fun pressing the bottle down and the small strips of candy come up from the bottom.
Ingredients: Sugar, Water, Corn Syrup, Milled Pepper, Salt, Citric Acid, Xanthan Gum and Artificial Tamarind Flavor.
Shipping Weight: 12 Oz
Producer: The Hershey Company
Hershey Mexico, a subsidiary of Hershey Foods Corporation and one of the leading companies manufacturing and selling chocolate, confectionery and flavored milk products in Mexico, today announced it has entered into an agreement to acquire Grupo Lorena, one of Mexico's top confectionery companies. Grupo Lorena, which had sales of more than $30 million in 2003, is a leader in the spicy candy market in Mexico with its Pelon Pelo Rico(R) brand.
"Grupo Lorena's solid brands in key consumer segments will strengthen our leadership position in the Mexican market," said Juan-Carlos Zayas, Director of Marketing, Hershey Mexico. "This portfolio will broaden our offerings for Mexican consumers, especially as its strength in the youth market complements our established success in the adult segment. Its Pelon Pelo Rico(R) brand is a great entry to the popular spicy candy segment for Hershey Mexico. Equally important, Grupo Lorena's commitment to product quality and innovation is a perfect fit with Hershey's reputation for manufacturing products that meet consumer expectations for great taste and top quality."
"Grupo Lorena is a great addition to Hershey Foods' portfolio of excellent brands," said Richard H. Lenny, Chairman, President and Chief Executive Officer, Hershey Foods Corporation. "It significantly increases our existing business in Mexico and supports our strategy of profitably building scale in the key North American market. Lorena also will deliver expanded retail channel and customer growth opportunities for Hershey, both in Mexico and the United States. We look forward to building Grupo Lorena's brands with the Hispanic consumer and leveraging its capabilities to introduce innovative Hershey products to the high-growth Hispanic segment."
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